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Be smart, start new!

Every job is different, every machine is different and every shop is different so knowing how things will turn out is a cross between good technology and measuring the actual performance against the prediction. Are you doing that? 

You’re cutting digital print and packaging, but struggle to confidently estimate and produce with a firm grasp of the costs and times.

Or maybe you are a successful converter who wants to reduce the “buffer” you have built in, but find it constantly changing underneath you and you’re frustrated by the chaos in every job.

Digital is always changing!

This is not your fault - the reason is because the design/geometry of the job changes every time - so does the performance of your machine in your shop.

You’ve worked with equipment makers that told you, “…more machines, faster machines!” . That may give you additional output but it doesn’t address underutilization of existing capacity. 

It’s no one’s fault but maybe you need to work with an independent partner who is motivated to optimize your predictions and nail dependable delivery times... don't just add more equipment…


Henry Ford knew the way to increase production was to be smarter and change the way things are done.  The cutter companies are motivated to get you "in" their “ecosystem”. If you’ve heard that term or bought that idea, it’s not too late for independence.  You need to know the facts. You need the ability to test cutters independently. Know your equipment is at full capacity. To know that, you have to measure it. You need a way to generate accurate predictions for any cutter regardless of age,  “front end ” or manufacturer. If you have a cutter, you should be able to fully exploit its capacity and performance. To do that, you need to measure production speeds in your shop - not in a vacuum over in Europe. True measurement is finally available to everyone!

True, unbiased independance...

All cutter manufacturers are coming out with newer, faster machines with more features all the time.  Some claim to have cut times figured out. Unless you plan to buy all new equipment all the time you’ll be left behind exposing yourself to always trying to keep up. 

You’ve tried Excel, inches of rule formulas and even “if this happens add 5%” rules but it doesn't always work and its enraging because it just shouldn't be that tough to predict. 

Let’s face it, predicting cut times is just one piece of the puzzle.  There’s margin, commissions, overhead and all sorts of factors to consider when you bid a digital job.  You need a system that manages all those variables and accurately reflects them in your quotes.

Most digital converters are competing like crazy…. you’re not alone.  We hear companies needing 15-20 estimates to get an order. You have to generate a lot of quotes to gain the business and then trust your process to execute perfectly to make the dates you promised.

We all know that the trend from traditional to digital is continuing to grow.  A recent post by the AICC points out that the CPG companies across the globe are increasing the digital demand for all sorts of reasons from climate to targeted campaigns.  How will you react?

Digital is here to stay!


Last year’s AICC prediction of 2019 growth in digital was pretty close to right on the money.  Companies that can effectively integrate a digital process into their offerings will be around for the long haul and lead the industry.  The graph above shows the printing capacities - take special note of the rise in “single-pass” printers! Wait, what about cutters!? If you don’t get your cutters wrangled and predictable, the companies who do will eat your lunch.

Anyone can come up with a "safe", in house, digital estimate using a combination of experienced teams and clever mathematics. However, this process needs to be simplified so that anyone can be trained to quickly get the same accurate results. Motionalysis is the only group of digital cutter engineers and packaging experts, with over 100 years of experience, dedicated to solving this problem for digital. You owe it to yourself to see how Motionalysis can predict and guide your digital print and finishing business to all new heights.

You already know us!


We were founded in July 2019. Our founding partners have over 100 years experience in packaging converting, sign and display, wide format, CAD, supporting technologies and related MIS softwares.  We have worked with nearly every independent converter, integrated converter, sign shop and print company. In fact, odds are you already know us as someone who has already helped you with one of the systems you currently run.  

For those of you who don’t know me, my name is Sean Arney and just recently, I was engaged as an employee by one of the top MIS companies serving global print and packaging, EFI.  I came to EFI after many, many years with Esko and Artwork systems, Dimensional Impression and ScoreCAD/CAM systems. I had various roles between R&D and sales over many years - and I started after Stout and the Army at Elwood Packaging in Chicago.  As litho lamination waned and the digital print and finishing businesses started to flourish and grow into every shop, I became acutely aware that there was no accurate, repeatable way to predict costs and measure results in the digital production workflow. I looked everywhere for a strategy on how to do this, but I found nothing other than a few “measure inches of rule and multiply out” variations on the topic.  Age old stuff we were doing in the 90s to figure out cutting die costs - but this is very different. There are a lot more moving parts that don’t actually ever move the same way twice.I had been talking to colleagues over the years and when we had a breakthrough moment last summer we decided to take matters into our own hands, get a prototype together and run a series of experiments to prove that a closed loop, self learning system can be deployed to defy convention and make serious advantages over anyone not using this technology.

Nothing to lose, everything to gain!

You have to create accurate predictions of cutting times - not just the sheet cut times, but whole time it takes to produce the finished job.  That includes a variety of outside influencing factors.

Example: You have two cutters; one, a Zund, has an automatic sheet feeder and stacker, the other one, an older Kongsberg is a manually fed and offloaded machine. Even though the automated machine can run unattended, for certain jobs, the manually fed machine can turn a job around faster since the load/unload cycle is about a minute and a good operator can do each end in a few seconds, prepping work as sheets are being cut, weeding waste and stacking finished KDs.  Which machine is better to run a given job? Is overhead included in the predictions differently for different machines?

Example: You have one cutter that's a very dependable device and you’ve made good money with it but sometimes you blow the time it takes to produce by an hour or so. Now you're either late on the rest of today's jobs or you have crews standing around looking at their shoes, smoking and joking instead of producing - no!! Even the most experienced people can make a mistake on a sheet cut time - its just the nature of the beast.  Every job is different, every machine is different and every shop is different so knowing how things will turn out is a cross between good technology and measuring the actual performance against the prediction. Are you doing that?  How?

Example: Your machine is supposed to run at “x” meters/minuteMaybe in their factory somewhere in Europe!  The machine makers claim the unit runs at a certain speed for a given substrate but your operators have come up with their own speeds and feeds that they “know will work” so you can't really count on claims of speeds.  You need to measure it.

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